The
core component for communication is to convey knowledge and information. These
are considered essential for people to respond successfully to the
opportunities and challenges of social, economic and technological changes,
including those that help to improve access to water and sanitation services.
Knowledge is only useful if it is effectively shared amongst people and
institutions. Communication is therefore a critical component of any
development initiative. In Uganda the water and sanitation sector is part of
the social sector and uses communication as a social process based on dialogue
using a broad range of tools and methods. The aim has been to seek change at
different levels including listening, establishing trust, sharing knowledge and
skills, building policies, debating and learning for sustained and meaningful
change. There basically 2 streams of information that is shared in the sector
that is the government through its line ministries and CSOs through the NGO
network UWASNET.
This
paper seeks to create an understanding of vertical communication and how it can
support sharing of knowledge and information at different levels. Read more |
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